Patagonia goes 360° in a 360-branch of trade.

There's an old saying in advertising: If you have nothing to say, sing it.
The Fly Guys are shure, that this is note the reason, why Patagonia decided to go into music. They problably just understood, that a company that offers stuff for people who aim for a 360°-feeling should do so too. And after they started spreading the word for their Environmentalism projects, they now also play the music to their 360-lyrics. With Patatgonia Music, spread by a new iphone app and their brandnew music player. That's definitely worth giving a note.